Re-envision your routine - Showerspecs
Roles: Art Direction, Campaign Concepting, Digital/Social Design, Promotional Materials, Photo Retouching
Donna Spurrier created Showerspecs®, readers with anti-fog technology made for steamy situations. The product is the first of its kind, designed to hang on a hook in the shower, fitting seamlessly into your routine.
Showerspecs needed to reach more of their perfect future customers, and we delivered. The end result? Video production of an Amazon Demo, 30 and 15-second social ads, a lifestyle photoshoot featuring all 5 colors of glasses, Meta and Google ad campaigns designed for their high-end audience, and creative featured in Buzzfeed and Oprah's Favorite Things 2025.
Amazon Demo Video
Amazon Demo Video :30
Shower Spectacular - Social Media Campaign
Shower Spectacular :15
Shower Spectacular :30
Digital & Social - Oprah, Meta, Amazon
Oprah loves Showerspecs! Featured in Oprah's Favorite Things 2025.
Meta Ads - Stone Gray, Misty Green, Pastel Blue, Warm Coral
Custom Designed Badge for "Oprah's Favorite Things 2025"
Facebook Socials
Google Banner Ads
Amazon Native Ads
Photography - Flat Lays, Product, Lifestyle
"Hero" Image
Stone Gray Product Shot Series
Showerspecs Model
Steamy Situation: Bathtub Books
Steamy Situation: Shower Shaving
Misty Green
"Travel" Flat Lay
Warm Coral
Before
Every image with Clear or Coral used to be Stone Gray.
The Coral and Clear glasses and packaging didn't come out until December 2025; everything was produced in September. All images featuring Clear or Coral (including packaging) were edited into existence by yours truly.
Fun Fact!
After (Gray)
After (Coral)
Additional credits to the other incredibly hardworking and talented creatives who collaborated to make this campaign a success:
Hilda Hosseini - Art Director
Blake Carlson - Copywriter
Maggie Wilhelm - Creative Director
Spang TV - Production
Cade Martin - Photographer