Gain - Branding & Design
Roles: Art Direction, Graphic Design, Branding
Gain received a rebrand, complete with visual and verbal guidelines, along with a fresh new website.
The Logo Design
Gain, like any of us, didn't quite know what they were looking for. Refresh? Reinvention? We settled on a modernization with a clean, updated new look that made them look like the marketing experts they were. Not so different that it felt foreign, not so similar that it felt unchanged. The perfect "Goldilocks" logo.
Brand Guidelines - Verbal & Visual
Gain found their "Aha" moment in the way we put their brand into words and visuals.
Website
Using their fresh new look, we crafted an updated website to reflect their positioning as friendly, skilled marketers and communicators.
Additional credits to the other creatives who helped craft this brand:
​
Hilda Hosseini - Art Director
Blake Carlson - Copywriter
Kate Carpenter - Creative Director